Bachelor's Degree in General Business – Advertising Communications
Degree: Bachelor of Business Administration
Major: General Business
Concentration: Advertising Communications
Hours: 120
Degree Description
The 91ÖÆƬ³§ Bachelor of Business Administration Degree in General Business –Advertising Communications is an interdisciplinary program among the College of Business, the Department of Art and the Department of Communication. This field of study combines a solid knowledge of business with the creation and placement of information designed to produce sales.Why Study Advertising Communications at Lamar?
As a graduate of the Bachelor of Business Administration Degree in General Business –Advertising Communications at 91ÖÆƬ³§, you'll have taken courses focused on business environments and law, economics and finance, strategy and technology – so that in your career in advertising, you will be ready for whatever comes your way, whether it's listening to stakeholders, working with art departments, learning about the latest technological developments in your field or competing effectively for a campaign or a new client's business.Watch the interview with Dr. Swerdlow to learn more about the General Business degree program and concentrations.
Career Paths
This advertising business program offers you wide variety of career options. You will have the skills necessary to become an account manager or planner, a creative director, media expert or interactive marketer. If you're a great listener, if you are energetic and can adapt to a continually changing work environment and if you have a talent for coming up with creative, artistic ways to express yourself, then advertising may be the field for you.
Primary Careers
Advertising executive, creative director, account manager
- Advertising
- Marketing
- Promotion
- Public relations
- Project management
- Account management
$108,120
- Technology
- Telecommunications
- Manufacturing
- Advertising agencies
- Private corporations
- Small business owners
Marleen Swerdlow, Ph.D.
J.Y. Choi, Ph.D.
Vivek Natarajan, Ph.D.
Frank Cavaliere, Ph.D.