Departments: Accounting and Business Law, Economics and Finance, Information Systems and Analysis, Management and Marketing
Enrique R. Venta, Dean
232 Galloway Business Bldg.
(409) 880-8603
Brad Mayer, Associate Dean, M.B.A. Program
204 Galloway Business Bldg.
Shannon Klutts, Coordinator, M.B.A. Program
Phone (409) 880-8604
David Mulcahy, Director, Small Business Development Center
801 Pearl (Beaumont Downtown Library-lower level), Beaumont, Texas
(409) 880-2367
Jeff Dyson, Coordinator, Institute for Entrepreneurial Studies
231 Galloway Business Bldg.
(409) 880-2375
Sarah F. Hawes, Coordinator of Advising Center
106 Galloway Business Bldg.
(409) 880-8607
The University established the College of Business in 1972. Prior to this time, degrees in business and economics were granted by the Division of Business, which was established in 1951, and the School of Business, established in 1954. All undergraduate and graduate degree programs of the College of Business are accredited by AACSB International.
Four departments—Accounting and Business Law; Economics and Finance; Information Systems and Analysis; and Management and Marketing—make up the College of Business. The Bachelor of Business Administration degree is granted in all areas.
The Master of Business Administration degree program also is offered.
The mission of the College of Business at 91制片厂 is to provide quality undergraduate and graduate business education in Southeast Texas to a diverse student population and thereby meet the needs of employers operating in a global environment characterized by rapid technological change.
The primary responsibility of the college is undergraduate education, wherein we prepare students for entry and mid-level managerial/professional positions, entrepreneurial roles and lifelong learning.
The college also offers a quality M.B.A. program designed primarily for working professionals. The M.B.A. program produces managers/professionals capable of innovative problem solving, decision-making and leadership.
The Bachelor of Business Administration curriculum consists of three distinct phases: business core, major specialization, and electives.
The business core requirements are patterned to develop an understanding of the social, legal, political, economic and global frameworks within which business organizations exist and operate. A common body of fundamental business and economic theory and principles is also represented in the business core. These theories and principles are developed along with certain basic quantitative tools of analysis and communication skills as preparation for the specialized major courses. Understanding of the interaction of all areas and functions of business operations is the objective of the core courses required of all business graduates.
The major specialization provides opportunities for study in a particular field of interest. This specialized study should enable a graduate to assume a position of responsibility in business, public service or education.
Finally, the student may choose electives that complement and supplement the specialization area.
The Bachelor of Business Administration degree will be awarded upon completion of the University core curriculum (section 6.4.1) plus
*Slightly different business core requirements exist for Economics majors. See Department of Economics and Finance in this catalog.
Accounting Major
(24 semester hours)
ACCT 3370: Systems
ACCT 3310, 3320: International Accounting
ACCT 3330: Governmental
ACCT 3340: Cost Accounting
ACCT 3380: Tax Accounting I
ACCT 4300: Introduction to Auditing
ACCT 4310: Advanced Accounting
Economics Major
(21 semester hours)
ECON 3310: Economics of Entrepreneurship
ECON 3320: Money and Banking
ECON 3340: Macroeconomics
ECON 3390: Managerial Economics
ECON electives 9 sem. hours
Finance Major
(21 semester hours)
FINC 3320: Intermediate Financial Management
FINC 4310: Investments
FINC 4320: Financial Markets
FINC 4330: Commercial Banking
Professional Track Elective
Professional Track Elective
Professional Track Elective
Management Information Systems Major
(24 semester hours)
MISY 3310: Principles of Management Information Systems
MISY 3320: Information Systems Hardware/Software
MISY 3340: Network/Telecomm
MISY 3350: JAVA Development or MISY 3360: Visual BASIC
MISY 3370: Information Systems Analysis and Design
MISY 4350: Project Management
MISY 4380: IS Development
MISY elective
Management Major
(21 semester hours)
ACCT 3340: Cost Accounting
MKTG 4310: Marketing Management
MGMT 3330: Human Resource Management
MGMT 3340: Project Management
MGMT 4320: Organizational Behavior
MGMT 4340: Productivity Management
MGMT 4380: Seminar on Entrepreneurship
Marketing Major
(21 semester hours)
MKTG 4310: Marketing Management
MKTG 4330: International Marketing
MKTG 4360: Marketing Research
MKTG 4370: Advanced Marketing Problems
MKTG 3360: Consumer Behavior
MKTG 3350: E-marketing
MKTG 4340: Marketing Promotion
Business Concentration
(18 semester hours)
ACCT 3340: Cost Accounting or ACCT 3380: Taxation Accounting
FINC 3320: Intermediate Financial Management
MGMT 3330: Human Resource Management
MKTG 4310: Marketing Management
MGMT 4380: Seminar on Entrepreneurship
MGMT 4350: Issues in Human Resources, MGMT 3340: Project Management or MGMT 4340: Quality and Productivity Management
Advertising Communications Concentration
(18 semester hours)
ARTS 3351: 2D Graphics
ARTS 3352: 3D Graphics
MKTG 3360: Consumer Behavior
COMM 3361: Desktop Publishing or COMM 4396 Web Publishing
COMM 4380: Advertising Campaign Strategies
MKTG 4380: Marketing Promotion
Business Education Concentration
(36 semester hours)
ACCT 3340: Cost Accounting or ACCT 3380: Taxation Accounting
FINC 3320: Intermediate Financial Management
MGMT 3330: Human Resource Management
READ 3326: Reading/Literacy Strategies for the Content Areas
PEDG 2310: Introduction to Teacher Education
PEDG 2342: Diversity of Learners
PEDG 3310: Child and Adolescent Development
PEDG 3320: Human Learning: Education Application and Assessments
PEDG 3380: Secondary Curriculum and Methodology
PEDG 4380: Secondary Methodology and Classroom Management
PEDG 4630: Student Teaching
Entrepreneurship Concentration
(18 semester hours)
ACCT 3340: Cost Accounting
FINC 3320: Intermediate Financial Management
MGMT 3330: Human Resources Management
ECON 3310: Economics of Entrepreneurship
MKTG 4350: Entrepreneurial Market Opportunities
MGMT 4380: Seminar on Entrepreneurship
Industrial Engineering Concentration
(18 semester hours)
INEN 3300: Industrial Engineering
INEN 3330: Engineering Economy or INEN 3322: Engineering Materials and Processes
INEN 3380: Work Design
INEN 4301: Quality Control Applications
INEN 4316: Industrial and Product Safety or INEN 4369: Engineering Management
INEN 4374: Human Factors Engineering, INEN 4376 Occupational Ergonomics or INEN 4379Facilities Design
Retail Management Concentration
(18 semester hours)
FCSC 1320: Textiles or FCSC 2383: Apparel Analysis and Evaluation
FCSC 2379: Visual Merchandising and Display
FCSC 4320: Fashion History
FCSC 4340: Fashion Production and Distribution
FCSC 3370: Fashion Promotion and Advertising
MKTG 3350: E-marketing
Human Resources Management
(21 semester hours)
MGMT 3330: Human Resource Management
MGMT 4320: Advanced Organizational Behavior
MGMT 4330: Compensation Management
MGMT 4340: Quality and Productivity Management
PSYC 3360: Psychology Tests and Measurements
BULW 3320: Employment Law
MGMT 4350: Issues in Human Resources
Regardless of degree program, all students must earn at least 50% of the business credit hours required for any College of Business degree at 91制片厂.
Admission to the College of Business
All newly entering Freshmen who meet the University’s general entrance requirements will be admitted to the College of Business.
Minor Program in Business
Non-business students may minor in business but without any specialized field of study. Such students should complete ECON 1301, ACCT 1301, FINC 3310, MGMT 3310, MKTG 3310, and MISY 3310. One of the following courses must also be completed: BULW 3310, 3320, 3330, 3340, ECON 3310, MGMT 3320, or 3330. In keeping with the spirit of a Minor, the students must have less than 25 percent of their total curriculum in Business subjects. This 25 percent restriction also applies to all students who are not registered for a major in the College of Business, but who wish to have any kind of a business emphasis or concentration.
The minor in Management Information Systems is available to any student at 91制片厂. To receive a minor in MIS, you must complete six classes: four required classes and two elective classes from the following list.
Four required courses (12 hours) are:
MISY 3310: Principles of Management Information Systems
MISY 3340: Networking and Telecommunication
MISY 3370: Information Systems Analysis and Design
MISY 4370: Database Applications
Two of the following elective courses (6 hours) should be taken:
MISY 3320: Information Systems Hardware and Software
MISY 3395: E-Commerce Design and Development (with MKTG 3350: E-marketing as a course substitution)
MISY 4350: Project Management and Practice (with MGMT 3340: Project Management as a course substitution)
MISY 3350/3360: Java Development/Visual Basic Programming
Students registering for business courses must meet all course prerequisites, including the implicit prerequisite indicated by the course level. The chair of the department offering the course must approve any exceptions.
Director: Marleen R. Swerdlow
232 Galloway Business Bldg.
(409) 880-7804
The academic major in General Business provides students an opportunity to study the fundamentals of a business enterprise. The program allows students to take courses in General Business only or to concentrate their coursework in one of the following areas: Advertising Communication, Business Education, Entrepreneurship, Industrial Engineering, and Retail Management.
General Business – Business
The General Business–Business concentration enables an individual to receive a thorough education in business without a major in any one business discipline. This concentration gives enough flexibility so that an individual can explore career paths in accounting, real estate, insurance, personnel management, marketing, and finance. This program is designed for an individual who is interested in majoring in business but who is undecided about an area of specialization.
General Business – Advertising Communication
The General Business–Advertising Communication concentration is an interdisciplinary program between the College of Business, the Department of Art, and the Department of Communication. This concentration combines a solid knowledge of business with the creation and placement of information designed to produce sales; it is a substitute for the human salesperson. This career, blending commercial business and show business, attracts interesting people with a desire to be creative. Advertising communication encompasses many areas including marketing, copy writing, art and layout, research, television production, photography, graphics, packaging, printing, and retail promotion.
General Business – Business Education
The General Business–Business Education concentration is an interdisciplinary program between the College of Business and the Department of Professional Pedagogy. This concentration is designed for an individual who would like to pursue a career in secondary education and is interested in majoring in business but who is undecided about an area of specialization. This concentration enables an individual to receive a thorough education in business without a major in any one business discipline and to prepare for a career in secondary education in the area of business. This combined education provides an individual with the flexibility to also explore career paths in various areas of business, including accounting, real estate, insurance, human resources, marketing and finance.
General Business – Entrepreneurship
The General Business–Entrepreneurship concentration prepares students who are interested in one day starting and running their own businesses. A solid understanding of budgeting and understanding financial statements is obtained from accounting and finance courses. Knowledge of how to hire, train, motivate, and retain employees is gained from the human resources management course. Finally, the three entrepreneurship courses help students crystallize how to identify opportunities in the marketplace and put together a plan to exploit those opportunities through a new business.
General Business – Industrial Engineering
The General Business–Industrial Engineering concentration is an interdisciplinary program between the College of Business and the Department of Industrial Engineering. This concentration combines a solid knowledge of business with the technical expertise of engineering. This combined education enables a graduate to make decisions concerning products to manufacture or services to provide, layout of the production facilities, materials used in manufacturing a product, production procedure, quality control, and inventory control as well as methods of motivating and rewarding employees. Because their skills and knowledge can be used to improve operating efficiency in almost any type of company, graduates from this concentration can be employed by insurance companies, banks, construction firms, public utilities, hospitals, retail organizations, manufacturing companies, and other large business firms, as well as by government agencies.
General Business – Retail Management
The Retail Management concentration is an interdisciplinary program between the College of Business and the Department of Family and Consumer Sciences. This concentration combines a solid knowledge of business with the understanding of fashion and consumer sciences. With advances in computer technology, large-scale retailers have become much more research oriented. Computerized merchandise systems provide buyers with the information they need to identify trends and reorder fast-selling items of merchandise. The retail management concentration is designed for the individual wanting to pursue career paths in fashion coordination, visual merchandising, and buying and retail management. Other career paths include accounting control, store operations and management, retail sales analysis, and sales promotion.
Suggested Programs of Study – All General Business Majors
| First Year | Second Year | ||
| American History | 6 | ACCT 2301, 2302 | 6 |
| ENGL Composition | 6 | ENGL Literature | 3 |
| MATH 1325 | 3 | POLS 2301, 2302 | 6 |
| Lab Science | 8 | ECON 2301, 2302 | 6 |
| MISY 1373 | 3 | Elective (non business) | 3 |
| PHIL 1370 | 3 | COMM 3310 | 3 |
| BULW 1370 | 3 | Fine Arts | 3 |
| PEGA | 1 | ||
| 33 | 30 |
* For GB-Education majors, PEDG 2310 Intro to Teacher Education is substituted for non-business
elective before admittance to teacher education program and PEDG 2342 Diversity of Learners is added
after admittance to the program (second year would have 33 hours).
General Business – Business Concentration
Total Min. Hours: 120 hours
| Third Year | Fourth Year | ||
| BCOM 3350 | 3 | ACCT 3340 or ACCT 3380 | 3 |
| FINC 3310 | 3 | FINC 3320 | 3 |
| MKTG 3310 | 3 | MGMT 3330 | 3 |
| BUAL 3310, 3320 | 6 | MGMT 4370 | 3 |
| BULW 3310 | 3 | MGMT 3340 or MGMT 4340 or MGMT 4350 | 3 |
| ECON 3340 or ECON 3390 | 3 | MGMT 4380 | 3 |
| MGMT 3310 | 3 | MKTG 4310 | 3 |
| MGMT 3320 | 3 | Electives | 6 |
| MISY 3310 | 3 | ||
| 30 | 27 |
General Business – Advertising Communication Concentration
Total Min. Hours: 120 hours
| Third Year | Second Year | ||
| BCOM 3350 | 3 | ARTS 3352 | 3 |
| FINC 3310 | 3 | COMM 3361 or COMM 3362* | 3 |
| MKTG 3310 | 3 | ECON 3340 or ECON 3390 | 3 |
| BUAL 3310, 3320 | 6 | MGMT 4370 | 3 |
| BULW 3310 | 3 | COMM 4380 | 3 |
| MKTG 3360 | 3 | MISY 3310 | 3 |
| MGMT 3310 | 3 | MKTG 4340 | 3 |
| MGMT 3320 | 3 | Electives | 6 |
| ARTS 3351 | 3 | ||
| 30 | 27 |
General Business – Business Education Concentration*
Total Min. Hours: 129 hours
| Third Year | Fourth Year | ||
| BCOM 3350 | 3 | ACCT 3340 or ACCT 3380 | 3 |
| FINC 3310 | 3 | FINC 3320 | 3 |
| MKTG 3310 | 3 | MGMT 3330 | 3 |
| BUAL 3310, 3320 | 6 | MGMT 4370 | 3 |
| BULW 3310 | 3 | PEDG 3320 | 3 |
| ECON 3340 or ECON 3390 | 3 | PEDG 3380 | 3 |
| MGMT 3310 | 3 | PEDG 4380 | 3 |
| MGMT 3320 | 3 | PEDG 4630 | 6 |
| MISY 3310 | 3 | ||
| PEDG 3310 | 3 | ||
| READ 3326 | 3 | ||
| 36 | 27 |
* For details concerning requirements for teacher certification and information on professional courses, consult the College of Education and Human Development section in this catalog.
General Business – Entrepreneurship Concentration
Total Min. Hours: 120 hours
| Third Year | Fourth Year | ||
| BCOM 3350 | 3 | ACCT 3340 | 3 |
| FINC 3310 | 3 | FINC 3320 | 3 |
| MKTG 3310 | 3 | MGMT 3330 | 3 |
| BUAL 3310, 3320 | 6 | MGMT 4370 | 3 |
| BULW 3310 | 3 | ECON 3310 | 3 |
| ECON 3340 or ECON 3390 | 3 | MGMT 4380 | 3 |
| MGMT 3310 | 3 | MKTG 4350 | 3 |
| MGMT 3320 | 3 | Electives | 6 |
| MISY 3310 | 3 | ||
| 30 | 27 |
General Business – Industrial Engineering Concentration
Total Min. Hours: 120 hours
| Third Year | Fourth Year | ||
| BCOM 3350 | 3 | INEN 3330 or INEN 3322 | 3 |
| FINC 3310 | 3 | INEN 3380 | 3 |
| MKTG 3310 | 3 | ECON 3340 | 3 |
| BUAL 3310, 3320 | 6 | MGMT 4370 | 3 |
| BULW 3310 | 3 | INEN 4301 | 3 |
| INEN 330 | 3 | INEN 4316 | 3 |
| MGMT 3310 | 3 | INEN 4374 or INEN 4376 or INEN 4379 | 3 |
| MGMT 3320 | 3 | Electives | 6 |
| MISY 3310 | 3 | ||
| 30 | 27 |
General Business – Retail Management Concentration
Total Min. Hours: 120 hours
| Third Year | Fourth Year | ||
| BCOM 3350 | 3 | ECON 3340 or ECON 3390 | 3 |
| FINC 3310 | 3 | FCSC 3370 | 3 |
| MKTG 3310 | 3 | FCSC 4320 | 3 |
| BUAL 3310, 3320 | 6 | FCSC 4340 | 3 |
| BULW 3310 | 3 | MISY 3310 | 3 |
| MGMT 3310 | 3 | MKTG 3350 | 3 |
| MGMT 3320 | 3 | MGMT 4370 | 3 |
| FSCS 1320 or FCSC 2383 | 3 | Electives | 6 |
| FSCS 2370 | 3 | ||
| 30 | 27 |
91制片厂’s M.B.A. is fully accredited by the Association to Advance Collegiate Schools of Business (AACSB). Students with degrees in non-business fields as well as business undergraduates are encouraged to earn the Master of Business Administration degree through 91制片厂’s Cohort M.B.A. or Traditional M.B.A..
Strategic Role
The strategic role of the Lamar M.B.A. is to deliver a dynamic integrated management education to a variety of student groups. Our students range from those who are exploring their career goals, through students who want to advance their existing business knowledge, and to students who have a focused career path. These different student needs are met through either the flexible part-time or the full-time Lamar M.B.A..
The Lamar M.B.A. places a heavy emphasis on an experiential-based approach to problem solving including the knowledge, skill and ability to incorporate ethical considerations, leadership, teamwork, and a global perspective into the decision-making process. 91制片厂 blends its students’ M.B.A. education with passionate teaching, active learning, specialized knowledge and professional development to enhance their career potential.
Traditional M.B.A.
Students with undergraduate degrees in business and those from non-business disciplines are equally encouraged to apply for a Lamar M.B.A.. The M.B.A. is a highly respected vehicle for enriching undergraduate study in science and engineering, liberal arts, and the social and behavioral sciences as well as for adding depth to the traditional undergraduate business disciplines.
For students without any previous undergraduate study in business, the Lamar M.B.A. consists of 54 semester hours (21 courses). The program consists of nine leveling courses, a required core of eight courses and four elective courses that will allow a student to develop a concentration. One or more of the nine leveling courses may be waived if the student has completed equivalent undergraduate coursework or can demonstrate proficiency in the area covered by the leveling course.
The nine leveling courses may be completed after admission to graduate study or before admission when registering as post baccalaureate student. Undergraduate students are limited to six semester hours of graduate work in their last twelve hours of coursework.
Students entering the Lamar M.B.A. with undergraduate degrees in business from an accredited business school will likely have satisfied the graduate leveling work and all of the nine leveling courses may be waived. The M.B.A. will then consist of 36 semester hours (12 courses), including eight core courses and four elective (concentration) courses.
Cohort M.B.A.
The Cohort M.B.A. degree in the College of Business at 91制片厂 is an alternate pathway for full-time M.B.A. students with undergraduate business degrees. In addition to the core curriculum, the “cohort” of students will have the opportunity to participate in various experiential learning activities and develop an electronic portfolio. Students coming directly from an undergraduate business program should enroll in the experiential business and entrepreneurship concentration, although students may choose any of the concentrations offered by the Lamar M.B.A..
The Cohort M.B.A. is a 36 credit-hour program that features a full-time evening core curriculum that students complete in 16 months. Each “cohort” of students starts the program in August and graduates 16 months later. Students follow a lock step progression through the program, taking all core classes together as available on Monday, Tuesday, Wednesday and Thursday of every week (No Friday classes). The Cohort M.B.A. will only be offered for students beginning in each fall semester. When entering the Lamar M.B.A., students must declare their interest in either the Traditional or Cohort M.B.A..
Dual Degrees offered:
Industrial Engineering students will complete all of the normal INEN degree requirements, with one exception:
INEN Electives are replaced with M.B.A. Leveling courses.
The program is designed to be completed in 5 years, with a general structure as follows:
Online ERP Certificate
Four courses taught online
No GMAT required
SAP ERP Academy (TERP10) offered
Students must obtain a 3.0 GPA for the four courses with a "C" or better in each class
Courses Offered:
M.B.A. students who have completed 3 ERP courses or more are encouraged to take the SAP ERP Academy (TERP10). TERP10 is a highly intensive training by certified SAP trainers focusing on the integration of business processes and covering 16 different SAP modules. The Academy is concluded with a certification exam on Day 10. It is the first step toward becoming an SAP Certified Associate.
Leadership Certificate
Students must have bachelor’s degree
Students may select 12 hours from the following list:
Certification courses will apply to a full degree once you gain full admission to the M.B.A. program. In addition, students entering the M.B.A. program who do not have an undergraduate degree in business administration may be required to take leveling courses before entering the M.B.A. program.
M.B.A. Admission
Persons seeking admission to this program must meet the general requirements for admission outlined in the Graduate Information section of this catalog, with the following exceptions:
Degree Requirements
First Year Courses (Designed primarily for students whose undergraduate degree is not Business):
Second Year Courses:
Additional four courses within one of the following concentrations:
Accounting
This concentration provides students the opportunity to study the accounting function from a management point of view. Students will be able to understand the role of accounting in managing a business and in financial planning and decision making (requires a Bachelor’s degree in Accounting).
Enterprise Resource Planning
The Enterprise Resource Planning (ERP) concentration in the M.B.A. program is about exposing our M.B.A. students to the concept of integrating different business functional areas such as Marketing and Sales, Supply Chain Management, Accounting and Finance, and Human Resources to achieve company goals of improving business processes by using ERP software. An ERP software such as SAP can support integration of business processes that cut across different functional areas. This concentration will demonstrate how ERP systems can help a company cut costs and improve efficiencies of business processes by providing managers with accurate, consistent, and real-time data across all business functions. The courses offered in this concentration are: 1) ERP Overview, 2) ERP – E-Commerce, 3) Business Intelligence, and 4) Supply Chain Management. (Available to all M.B.A. students)
Experiential Business and Entrepreneurship
Having an idea is one thing, commercializing it is another. This concentration contains curriculum that is designed to take teams of Graduate Students through the process of idea generation to business concept and from business concept to sustainable value through the completion of a competition-ready business plan. Student teams may generate their own ideas and concepts or “commercialize” a technology created by an Engineering Design Team. Program participants are taught how to perform an opportunity analysis and develop a business plan and proposal to help them launch a new venture. Teams that work with the design projects experience how business and engineering work together to achieve the common objective of bringing a product to market. In addition, this concentration prepares students with hands-on application of practical business skills to use in the workforce. (Available to all M.B.A. students)
Financial Management
The Financial Management specialization provides the student with advanced skills in corporate finance and investments. Students study how to select different instruments for investments, financing business activities, and managing financial risk. (Available to all M.B.A. students)
Healthcare Administration
The 91制片厂 M.B.A. Healthcare Concentration Program is uniquely suited to graduate students planning a career in Health Care Administration, Management, or Entrepreneurial Investment. The program augments general M.B.A. graduate courses in strategic planning, finance, management, information technology and economics by concentrating the students’ business acumen to the specific entities and conditions of the Healthcare Market Structure. Presently, the program consists of structured lecture oriented courses in Healthcare Economics, Strategy, Entrepreneurship, and Medical Information Technology. Each student, during their participation in these courses will have hands on real time experiential problems to solve and present to the instructors, classmates, and practicing healthcare professional and/ or their organizations. These healthcare professionals are active in Southeast Texas as physician business executives, physician group managers, healthcare financial investors, as well as hospital and other healthcare institution administrators and will present the students with unique problems for solution from their organizations. 91制片厂 School of Business has developed a working relationship with the American College of Healthcare Executives (ACHE) so that qualified graduate students may apply for internships at healthcare systems and institutions throughout Texas and the United States. Healthcare M.B.A. Concentration students are urged to join the ACHE as members and to actively participate in the organization’s planned education meeting events and programs presented throughout the region. Students’ and ACHE members’ interaction promotes professional contacts that may lead to mentoring and career path acquisitions. Some Healthcare M.B.A. Concentration Program Courses may require business course pre-requisites. (Available to all M.B.A. students)
Service Management and Marketing
This concentration prepares 91制片厂 M.B.A. students for careers in which they will establish customer relationships, build loyalty and increase profits through effective service delivery. This will include the unique challenges involved in marketing and managing services. Students will consider the sources of competitive advantage in service businesses such as managing supply and demand, relationship management, customer satisfaction and loyalty, and the overlap in marketing/operations/human resource systems. (Available to all M.B.A. students)
Thematic
For students who seek a tailored approach to their degree, the M.B.A. program at 91制片厂 offers a thematic concentration. The thematic concentration allows students to choose their elective courses from a list of elective courses offered in the M.B.A. program. To develop a thematic concentration, students develop a plan of study, including courses to be taken and then submit them to the Director of the M.B.A. program for approval.
Thesis
Students may choose a thesis route through the M.B.A. program at 91制片厂. M.B.A. students may elect to complete a thesis of at least 6 credit hours total under the guidance of a Thesis Committee. The student is responsible for compliance with all Graduate College rules and procedures, with respect to formation of a thesis Committee and completion of a thesis. (Available to all M.B.A. students)
International Business Support Concentration (in addition to the core and main concentration)
In the increasingly global economy, many of our graduates will be seeking employment in the field of international business with hopes of traveling and working abroad in a variety of countries and cultures.