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Department of Management, Marketing and General Business

College of Business

Intellectual Contributions

Dr. Brad Mayer
Professor of Management

Refereed Articles 

  • Mayer, B., Dale, K., & Fox, M. L. (2020).  The Effects of Goal Clarity and Goal Commitment on Performance in a Business Strategy Game.   Business Education Innovation Journal, 12 (2).
  • Mayer, B., Dale, K., & Brent, K. (2019).  Soft Skills: Impact of Coachability and Emotional Intelligence on Organizational Citizenship Behaviors.   Journal of Behavioral Studies in Business, 11, 1-12.
  • Moss, J. & Mayer, B. (2015).  The Relationship of Alternative Energy Stocks with Oil Company and Natural Gas Company Stocks.   Oil Gas and Energy Quarterly, 64 (1), 31-39.
  • Mayer, B., Dale, K., & Fox, M. L. (2014).  Designing the business strategy game to promote strategic thinking and student engagement: An application of the four disciplines of execution.   Business Education Innovation Journal, 6 (2).
  • Fox, M. L., Dale, K., & Mayer, B. (2013).  Conflict Management Style, Transformational Leadership and Follower's Attitudes: A Test of Direct Effects and the Mediating Role of Transformational Leadership.   Leadership & Organizational Management Journal, 2013 (4).
  • Cavaliere, F. & Mayer, B. (2012).  Flooding the Zone: A Ten-Point Approach to Assessing Critical Thinking as Part of the AACSB Accreditation Process.   Education, 133 (2), 361-366.
  • Mayer, B. W., Dale, K. M., Fraccastoro, K. A., & Moss, G. (2011).  Improving Transfer of Learning: Relationship to Methods of Using Business Simulation.   Simulation & Gaming: An International Journal of Theory, Practice & Research, 42 (1), 64-84.
  • Mayer, B. W., Dale, K., & Fox, M. L. (2011).  Processes for Developing Simulation Self-Esteem.   Business Education Innovation Journal, 3 (1), 65-76.
  • Dale, K., Mayer, B., & Fox, M. (2010).  Business Students Perceptions towards Environmental Sustainability: Is it a Legitimate Business Issue?  Business Education Innovation Journal, 2 (1), 76-85.
  • Mayer, B., & Dale, K. (2010).  The impact of group cognitive complexity on group satisfaction.   Journal of Behavioral and Applied Management, 12 (1), 24-47.
  • Moss, J. D., Moss, G. J., & Mayer, B. W. (2010).  The impact of crude oil prices and other variables on the value of common equities in the oil sector.   Oil Gas and Energy Quarterly, 58 (4), 579-585.
  • Mayer, B., Moss, J., & Dale, K. (2008).  Disaster and Preparedness: Lessons from Hurricane Rita.   Journal of Contingencies and Crisis Management, 16 (1), 13-22.
  • Mayer, B., Fraccastoro, K. A., & McNary, L. D. (2007).  The Relationship Among Organizational-Based Self-Esteem and Various Factors Motivating Volunteers.   Nonprofit and Voluntary Sector Quarterly, 36, 327.
  • Kelinske, B., Mayer, B., & Chen, K. (2001).  Perceived benefits from participation in sports: a gender study.   Women in Management Review, 16 (1,2), 75-84.
  • Mayer, B., Whitfield, A., & Godkin, L. (2001).  Promoting organization-based self-esteem in an organization: the role of organizational climate variables.   Journal of Social Behavior and Personality, 16 (1).
  • Price, D., Mayer, B., Lee, H., & Moore, G. (2000).  An analysis of teen smoking demand in southeast Texas.   Southwestern Economic Review, 27 (1), 13-21.
  • Mayer, B., Chen, K., & Lee, H. (2000).  The impact of security on business-to-consumers electronic commerce.   Human System Management, 20, 139-147.
  • Lee, H., Mayer, B., Yang, J., Chen, K., & Lee, C. (1999).  College students perceptions of electronic commerce and Internet purchasing.   Academy for Information and Management Science Journal, 2 (1).
  • Mayer, B., Lee, H., Price, D., & Moore, G. (1998).  The impact of cigarette price increase on the smoking behavior of southeast Texas teenagers.  Midwestern Business and Economic Review (25), 9-18.
  • Mayer, B., Jones, S., & Ponthieu, L. (1993).  Business ethics: perceptions in a vocational development setting.   Journal of Vocational Behavior, 18 (2).

Refereed Proceedings 

  • Mayer, B., Dale, K., & Fraccastoro, K. (2018).  Effects of Students' Learning Styles on Business Strategy Game Performance.   Clute International Conference.
  • Mayer, B., & Dale, K. (2018).  The Effects of Goal Clarity and Goal Commitment on Assurance of Learning in The Business Strategy Game.   2018 Clute International Conferences.
  • Brent, K., Mayer, B., & Dale, K. (2017).  The Relationship Between Coachability and Organizational Commitment.   2017 Clute International Conference on Business and Education, Clute Institute.
  • Brent, K. & Mayer, B. (2016).  Does emotional intelligence have an impact on an individual's level of organizational citizenship behavior: A proposed study.   2016 International Academic Business Conference: Clute Institute.
  • Brent, K. & Mayer, B. (2015).  The Relationship between Coachability and Organizational Commitment.   2015 International Business and Education Conferences: Clute Institute.
  • Mayer, B., Dale, K., & Fox, M. (2015).  The relationship between focus and execution of goals and performance elements of the Business Strategy Game.   Academic and Business Research Institute.
  • Mayer, B. & Dale, K. (2014).  Designing the business strategy game to promote strategic thinking and student engagement: An application of the four disciplines of execution.   Clute Institute Academic International Conferences, 2014 Orlando, FL.
  • Dale, K., Fox, M. L., & Mayer, B. (2013).  The relationship between conflict management style and perceptions of leader effectiveness, satisfaction with the leader, and extra effort.   Decision Sciences Institute Annual Meeting.
  • Moss, J. & Mayer, B. (2012).  Is Natural Gas an Alternative Energy Source? An Investor's Perspective.   Academic and Business Research Institute.
  • Mayer, B. & Dyson, J. (2012).  Analysis Of Perceived Leadership Styles And Levels Of Integrating Conflict Resolution Style Of Leadership M.B.A. Students.   The Clute Institute International Academic Conferences, Orlando, FL: .
  • Moss, J. & Mayer, B. (2011).  Variables Explaining The Price Of Alternative Energy Company Stocks.   Clute Institute Conferences, 2011 Las Vegas Nevada.
  • Dale, K. W., Mayer, B. M., & Fox, M. (2010).  Environmental Sustainability as a Legitimate Business Issue.   39th Annual Meeting Western Decision Sciences Institute.
  • Mayer, B., & Dale, K. (2010).  Developing Simulation Self-Esteem.   41st Annual Meeting Decision Sciences Institute, San Diego CA:.
  • Dale, K., & Mayer, B. (2010).  Improving students' self-esteem and capabilities in business simulations.   IABR & ITLC Conference Proceedings, Orlando Florida:.
  • Mayer, B., Moss, G., & Fraccastoro, K. (2008).  Internet Use of College Business Students.   The College of Teaching & Learning (TLC) Conference and Applied Business Research (ABR) Conference.
  • Mayer, B., Dale, K., Fraccastoro, K., & Moss, G. (2008).  Business Simulations and Transfer of Learning.   International Society of Business Disciplines.
  • Mayer, B., Moss, J., & Dale, K. (2007).  Business Impacts of Hurricane Rita.  Decision Sciences Institute 2007 Proceedings. 38th Annual Meeting of the Decision Sciences Institute.
  • Lee, H., Mayer, B., Yang, J., & Chen, K. (1998).  An Empirical Study of the Impact of the Internet on Consumer Purchasing.   Proceedings of the Academy of Information and Management Sciences (Allied Academies International Conference), 2 (2), Las Vegas NV:, 2-8.
  • Lee, H., Mayer, B., Yang, J., Chen, K., & Lee, C. (1998).  College Students' Perception of Electronic Commerce and Internet Purchasing.   Academy of Information and Management Sciences (Allied Academies National Conference), 3 (1), 46-51.
  • Mayer, B., & Dale, K. (1992).  Integrating strategic planning and education reform as a public policy issue.   Southern Management Association Conference.
  • Mayer, B., & Dale, K. (1992).  Using the strategic management process to administer a curriculum in business policy/strategic management.  Southern Management Association Conference.
  • Mayer, B., & Guvenli, T. (1991).  European community 1992 and strategic responses of US companies.   The Association for Global Business Annual Conference.

Presentation of Refereed Papers 

  • Mayer, B., Dale, K., & Fraccastoro, K. (2018). Effects of Students' Learning Styles on Business Strategy Game Performance.  Clute International Conference, Las Vegas, Nevada.
  • Mayer, B. & Dale, K. (2018, January). The Effects of Goal Clarity and Goal Commitment on Assurance of Learning in The Business Strategy Game.  2018 Clute International Conferences, Orlando, Florida.
  • Brent, K., Mayer, B., & Dale, K. (2017). The Relationship Between Coachability and Organizational Commitment.  2017 Clute International Conference on Business and Education, Las Vegas, Nevada.
  • Brent, K. & Mayer, B. (2016). Does emotional intelligence have an impact on an individual's level of organizational citizenship behavior: A proposed study.   2016 International Academic Business Conference: Clute Institute, Orlando, Florida.
  • Brent, K. & Mayer, B. (2015). The Relationship between Coachability and Organizational Commitment.   2015 International Business and Education Conferences: Clute Institute, Las Vegas, Nevada.
  • Mayer, B. (2015, January). The relationship between focus and execution of goals and performance elements of the Business Strategy Game.   Academic and Business Research Institute International Conference, Orlando, Florida.
  • Mayer, B. & Dale, K. (2014). Designing the Business Strategy Game to Promote Strategic Thinking and Student Engagement: An Application of the Four Disciplines of Execution.   International Academic Conference (Clute Institute), Orlando, Florida.
  • Mayer, B. & Dyson, J. (2012). Analysis Of Perceived Leadership Styles And Levels Of Integrating Conflict Resolution Style Of Leadership M.B.A. Students.   The Clute Institute Conferences, Orlando, Florida.
  • Moss, J. & Mayer, B. (2012, October). Is Natural Gas an Alternative Energy Source? An Investor's Perspective.   Academic and Business Research Institute, Las Vegas, Nevada.
  • Moss, J. & Mayer, B. (2011, October). Variables Explaining The Price Of Alternative Energy Company Stocks.   Clute Institute Conferences, 2011 Las Vegas Nevada, Las Vegas, Nevada.
  • Dale, K. & Mayer, B. (2010). Improving students' self-esteem and capabilities in business simulations.  IABR & ITLC Conference, Orlando, Florida.
  • Mayer, B. & Dale, K. (2010). Developing Simulation Self-Esteem.  41st Annual Meeting Decision Sciences Institute, San Diego, California.
  • Dale, K., Mayer, B., & Fox, M. (2010). Environmental Sustainability as a Legitimate Business Issue.  39th Annual Meeting Western Decision Sciences Institute, Lake Tahoe, Nevada.
  • Moss, J. D., Moss, G. J., & Mayer, B. W. (2009). Relationship between crude oil price and the price of oil company stocks.  International Society Of Business Disciplines Conference, Las Vegas, Nevada.
  • Mayer, B., Dale, K., Fraccastoro, K., & Moss, G. (2008, March). Business Simulations and Transfer of Learning.  International Society of Business Disciplines, Las Vegas, Nevada.
  • Mayer, B., Moss, G., & Fraccastoro, K. (2008, January). Internet use of college Business Students: A longitudinal Study.  The College of Teaching & Learning (TLC) Conference and Applied Business Research (ABR) Conference, Orlando, Florida.
  • Mayer, B., Moss, J., & Dale, K. (2007). Business Impacts of Hurricane Rita. Decision Sciences Institute 2007 Proceedings. 38th Annual Meeting of the Decision Sciences Institute, Phoenix, Arizona.
  • Mayer, B. & Fraccastoro, K. (2006, November). Decision-Making and Member Characteristics of Self-Selected Groups in a Simulated Environment. International Society of Business Disciplines, Las Vegas, Nevada.
  • Mayer, B. & Fraccastoro, K. (2005, February). Technology Use Comparison Among College Students from 2000-2004.  American Society of Business and Behavioral Sciences, Las Vegas, Nevada.
  • Fraccastoro, K. A., Moss, G., & Mayer, B. (2004). Total quality management in service organizations.  American Society of Business and Behavioral Sciences, Las Vegas, Nevada.
  • Fraccastoro, K. A., Mayer, B., & Moss, G. (2003). The relationship between organizational-based self-esteem and performance in a simulated environment.  American Society of Business and Behavioral Sciences, Las Vegas, Nevada.
  • Mayer, B. & Dale, K. (1992, November). Using the strategic management process to administer a curriculum in business policy/strategic management.  Southern Management Association Conference, New Orleans, Louisiana.
  • Mayer, B. & Dale, K. (1992, November). Integrating strategic planning and education reform as a public policy issue.  Southern Management Association Conference, New Orleans, Louisiana.
  • Mayer, B. & Guvenli, T. (1991, November). European community 1992 and strategic responses of US companies.  The Association for Global Business Annual Conference, Unknown, Unknown.